Keywords act as foundation stone for your website. If you are web administrator, then probably you may know importance of right keyword. We hereby provide you steps how to search keyword during search engine optimization.
Generate Keywords- The first and foremost step is to generate keywords. The keywords should be broad phrases and not a much targeted phrase. In this you can take help of your colleagues or friends too. These words will provide jumpstart to your search. Also you can gather keywords from your competitors. You just need to enter one keyword in search box and find high pr websites. Now, you are aiming for targeted keyword that will enlarge traffic of your website. View the source code of your competitor’s page. It will look something like this, <a href=website link/>keyword</a>. Now look at keywords that they have used and try to incorporate that keywords or phrases in your keyword list. Doing this search will aid you in finding right keyword for your product or service.
Try Keyword Research Tool- Once you have generated a complete list of keywords now it’s the time to try keyword research tool. These tools are available free of cost or there are some paid tools like WordTracker, which give free research for 7 days and then they will charge you. Other free tools like Google Keyword Tool is available that will aid you in searching right keyword for you. You can use their recommendations and broaden your list. If you want to obtain more keywords then you need to search again. Basically, it’s an ongoing process that won’t get exhausted.
Precedence of Keywords- Now its time to separate wheat from chaff i.e. prioritize the keywords. After generating the enough lists you need to decide what keyword suits you best. Generally, use such keywords that are frequently used by visitors but are less competitive. Once you have done with it prepare and incorporate that words in your content.
Thus, through these simple steps you can gauge keyword that specifically suits your website.