A straightforward explanation for all newbie’s in field of SEO: Supposedly, if you a launch a new product and put all your labor in making the product best but you forgot the marketing part then of course you know the consequences. Thus, Offpage optimization is similar to marketing of product. It is a strategy to enhance your search engine ranking and to get targeted traffic to your website. There are multifarious ways of doing Offpage optimization like
Linking to High PR sites- If a high PR site provide backlink to your site then of course your authority and search engine ranking will improve. It’s like accreditation from commanding figure who concede quality of your website.
Links from relevant sites- Supposedly, you have a body building site and your site links to some interactive TV website then it won’t make much sense. This type of linking may also be dangerous for your website as Googlebot will sense and deduce it as a link trade as sites are not related. Moreover, linking pages from two different niches is a futile exercise to accelerate your search engine ranking.
Link Building Methods- Inbound links increase your search engine ranking if and only if it is from authoritative sites. Getting high low quality links from PR1 or PR0 website won’t be of any advantage. Some of link building techniques are elucidated below
Directory Submission- This is the easiest way to generate inbound links. All you have to do is to submit details of your website like titles and description to online directories. It’s vital because it will help in generating link juice with anchor text placed under different categories. These directories are available for free and are also available on paid basis.
Article Submission- Article Submission is most conventional way of link building but its importance can’t be ignored. It’s vital because it aid in providing a link and that can be affiliate link too hence that will accelerate revenue generation. All you need to do is to submit unique article in article directory that is relevant to theme of your website and thus you will be reaching to thousands of people.
Bookmarking- Bookmarking is the easiest way to achieve backlinks. All you need to do bookmark with social bookmarking sites and if people find your content engaging then they will save and share with others. Thus, it will help you in getting targeted traffic to your website.
Online Forums- Forums are the platforms where you can actively discuss the topics relevant to your website. It gives an opportunity to increase and to foster new relationship. But along with promotion contribution is must otherwise you may be banned.
Guest Posting- It is simplest exercise that one can perform. You just need to contact blog owners with relevant topic and once they approve your article then you will get two or three backlinks through author bio which will accelerate search engine ranking of your site as well as augment traffic to your website.
Thus, the major purpose of Offpage optimization is to increase backlinks and to accelerate ranking of page.