Loveland Firefighters Receives Operation Helping Heroes Award

Fort Collins, CO. (May 26, 2022) – COUNTRY Financialis pleased to announce Loveland Firefighters as a recipient of a COUNTRY Financial Operation Helping Heroes award.  COUNTRY Financial representative Sheron Rowland recently recognized the department with the award and presented a $750 donation.


The donation will go to a fund at Loveland Firefighters Local 3566, designated for providing assistance to the firefighters ofLoveland Fire Rescue Authority. Loveland Firefighters Local 3566 promises to continue assistance to its firefighters during times of distress, injury, and times of financial need.  

 Craig Willard, (far left) and team members accept the donation from Rowland (far right).

“Loveland Firefighters Local 3566 is extremely grateful for the donation from COUNTRY Financial to our firefighter assistance fund,” said Craig Willard, president Local 3566, Loveland Fire Rescue Authority.  “The generosity will help us contribute to members experiencing hardships from significant medical expenses and treatments, as well as recover from local disasters and other unforeseen emergencies.  Donations like these are especially beneficial, with firefighters being up to two times more likely to contract certain types of cancers from exposure to smoke and toxic chemicals commonly experienced in day-to-day operations and a generally higher risk of injury throughout all our missions.”

A program from COUNTRY Financial called Operation Helping Heroes helped Rowland make this happen. Through the program, COUNTRY Financial representatives can identify heroes in their communities and do something personal to give back.


“I’m a former firefighter are remember the days when we stood on the back of the engine and held on the rail for dear life while roaring down the road with sirens and lights flashing,” said Rowland. “It was an amazing time of my life and I know what it is like to be the person running towards something that everyone else is running from. These men and women are so committed to what they do and are true everyday heroes. I’m honored to contribute in some way and recognize them with this Operation Helping Heroes award.”


COUNTRY Financial has donated more than $4 million since 2020 to organizations and programs that support teachers, first responders, active-duty service members and veterans, supporting the company’s vision to “enrich lives in the communities we serve.” The Operation Helping Heroes program was created in 2015 to support non-profit events and programs that benefit active-duty service members, veterans and their families. Later, the program expanded to include first responders and teachers. 


About COUNTRY Financial® 

COUNTRY Financial serves about one million households and businesses throughout the United States and offers a full range of financial products and services from auto, home, business, farm and life insurance to retirement planning services, investment management and annuities. 



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