Allison Mercer Voted One of Top 200 Leading Moms in Business in StartUpNation Competition

BROOMFIELD, CO – MAY 4, 2009 – Strappys Decorative Bra Straps has been recognized as one of the top 200 mom-owned businesses in StartupNation’s 2009 Leading Moms In Business Competition (http://www.startupnation.com/leading-moms-2009). The competition, sponsored by VerticalResponse, recognizes the achievements of mothers across the country who run outstanding businesses.
Strappys Decorative Bra Straps evolved as a fashion solution for owner, Allison Mercer, who needed to solve the problem of unsightly bra straps and slipping strapless bras. Mercer started Strappys in 2006 when living in Southern California. She was always on the run with two small boys and couldn’t just have her bra straps hanging out of her tanks and T’s. She started decorating fabric detachable bra straps with notions from fabric stores. Soon she expanded to affordable jewelry bra straps and beaded straps. Now Strappys offers over 30 different versions of interchangeable bra straps, so women everywhere can let their straps show fashionably. Just attach a Strappy to your strapless, convertible bra and go out with confidence.
"Moms across America were honored in this year’s ranking, showing that they’re capable of starting and running successful businesses while managing to balance family, career, home and self," said Rich Sloan, co-founder of StartupNation."Well over 600,000 votes were cast in support of several thousand contestants. What an incredible achievement to be named a winner, and what an inspiration for anyone looking to start their own business.”
"It’s challenging for anyone to start and run a successful business – particularly in this economy. These women are setting the standard for innovation and creativity," said Janine Popick, founder and CEO of VerticalRespons.
About www.strappys.com
Strappys.com is more than an online shopping cart for jewelry, beaded and fabric bra straps. Mercer has also added a line of fashion solution products that help women look and feel sexy – without giving up comfort. Strappys also believes that businesses have a responsibility to give back to the community and have partnered with the Lungevity Foundation and the Breast Cancer Research Foundation, For straps purchased in their Shop Believe, as in believe in a cure, Strappys donates 20% of the purchase price to these organizations. And for those women who do venture out with bra straps on display, beware of the Busted! Page, where Mercer tells women what type of strap she’d rather see on that outfit.
For more information on retail, wholesale or partnership opportunities with Strappys Decorative Bra Straps please e-mail Allison@strappys.com or call (858)705-1832.