ReDirect Guide
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At 10:16pm on August 5, 2008, Fireside Production said…
We picked up our first ReDirect Guide at Kaladi Coffee shop in Denver... what an invaluable resource for anyone looking to support socially responsible businesses and better our environment.

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The ReDirect Guide is a new breed of media company - one that is dedicated solely to creating innovative and effective media that encourages green living and sustainable communities; one that focuses on the end result of its messages instead of simply contributing to the chatter of commercialism; one that holds itself to the market rigors of a for-profit corporation while operating with a mission and ethics expected of a non-profit organization; and one whose actions are driven by three bottom lines - planet, people, profit.Our products and services are designed to promote businesses that incorporate environmental and social responsibility, to strengthen community, to provide educational resources, and perhaps most importantly, to make it easy for consumers to find healthy and sustainable products and services in their area. As our name implies, we redirect consumer support to sustainable companies by providing an easy to use guide to green businesses and local resources.We understand that in our society, every dollar we spend represents a choice, and those choices cumulatively determine what appears in the marketplace. Corporations producing goods will respond to increased demand for sustainable products, and likewise, will respond to declining demand for products that harm our environment, workers, or communities. We believe that by redirecting buyers to businesses offering earth friendly, socially responsible, and health oriented goods and services, we are helping to guide the way to a vibrant, healthy and sustainable future.



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