No-cost web marketing education starts 11/15, www.meetup.com/AhaLocal-University

Free Online Marketing Education for Local Boulder Businesses

Parallel Path Corporation, a Boulder-based Internet marketing agency,
is offering a free series of educational seminars on local online
marketing, called Aha!Local University. The program is offered in
partnership with the Boulder Chamber, but is open to all interested
business owners or operators in the Boulder area. The first session will
take place at 5:00pm on November 15, 2010 at Parallel Path’s Boulder
office, and will provide an overview of current online marketing tools.

Aha!Local University is targeted at owners and operators of businesses that want to reach local
prospects: retail, trade services, professional services, and any others
that rely on local traffic and revenue. These local prospects now use
online channels to identify companies with whom they want to do
business. Because online marketing is dynamically changing, the typical
business owner can be overwhelmed and confused about which tools are the
right ones for his or her business to reach local prospects.

Over the course of the curriculum, the university will examine a broad range of online
marketing tools and techniques for reaching local audiences. This will
include: local listings, paid advertising, social networking, review
sites, location-based services, coupons, and mobile marketing. The goal
of the educational series is to help business owners identify the
appropriate online marketing mix for their businesses, and arm them with
enough knowledge to properly evaluate potential service providers or
determine if they can do it themselves. At the end of each session,
owners will come away with a checklist of the most important things to
do or consider for that topic.

For over a year, Parallel Path has been successfully marketing their Aha!Local listing optimization service for marketing local businesses, and the company now manages thousands of business listings. “Through speaking with hundreds of
Aha!Local prospects, we found broad confusion about local online
marketing of all types,” said Tracy Earles, vice president of marketing
for Parallel Path. “Online marketing used to be about your website, but
now it’s so much more. Through Aha!Local University, Parallel Path is
trying to help companies make sense of today’s online world so they can
make sound marketing investments.”

To learn more and to register for the first session, business owners, operators, and marketers should visit http://www.meetup.com/AhaLocal-University/.

About Aha!Local Listing Optimization Service

Parallel Path’s Aha!Local listing optimization service helps companies get found online when local prospects are searching. 83% of people who search
online for a local business will either call or visit a business found
in the results (TMP Directional Media, 2009), so it is critical for
businesses to be found there. The service both distributes rich,
detailed descriptions of clients’ businesses to over 100 websites, and
optimizes those descriptions for first-page placement on Google Maps.
Aha!Local is so successful at getting companies found on Google that
Parallel Path backs it up with a Page One Guarantee. To learn more about the service, visit www.ahalocal.com.

About Parallel Path Corporation
Founded in 2005 in Boulder, Colorado, Parallel Path is an innovative and results-driven Internet marketing agency
that partners with clients to grow their business through customized
Internet marketing strategies. Parallel Path develops and deploys
complete Internet campaigns using the entire online toolset: pay per click management, search engine optimization, display, social, mobile, and local. Passionate
about Internet Marketing, Parallel Path delivers the in-depth
expertise, high-touch service and responsive communications to achieve
powerful and measurable results. For more information, please call
303-396-1111 begin_of_the_skype_highlighting 303-396-1111 end_of_the_skype_highlighting or visit www.parallelpath.com.

Media contact:

Tracy Earles

Parallel Path Corp.

303-396-1111 begin_of_the_skype_highlighting 303-396-1111 end_of_the_skype_highlighting