Spavia CEO and Co-Founder Named 2024 Colorado "Titan 100" Award Recipient

DENVER, Colo. – Spavia Day Spa, a Colorado-born concept known for its luxurious, resort-inspired spa amenities, is celebrating its Co-Founder and CEO Marty Langenderfer. Today, the Denver entrepreneur was named a “Titan 100” award recipient, which recognizes Langenderfer as one of the state’s most accomplished business leaders demonstrating exceptional leadership, vision, and passion.  

Under Langenderfer’s dynamic leadership, Spavia has witnessed remarkable growth through its franchising initiative. His high energy and strong need for achievement have been vital in growing Spavia to 58 locations, meeting the evolving self-care needs for guests nationwide. By spearheading transformative initiatives and leveraging his expertise in marketing and strategic planning, Langenderfer has played a pivotal role in establishing Spavia as a premier destination for wellness and relaxation in the day spa industry. His leadership style is characterized by a strong emphasis on leading by example to cultivate a strong team culture, underscoring the importance of communication and organizational skills. 

“I’m extremely honored to be recognized as a 2024 Colorado Titan 100,” said Langenderfer. “This acknowledgment underscores Spavia’s commitment to innovation, excellence and making a genuine impact in the communities we serve. I look forward to continuing our journey of growth and success, driven by our unwavering dedication to delivering exceptional spa experiences.”

Langenderfer's dedication to making an impact on the wellness industry extends to Spavia’s launch of Sway, a groundbreaking self-care wellness studio debuting in Downtown Denver this fall. Sway offers a one-of-a-kind multi-sensory experience complemented by a diverse range of rejuvenating health and wellness treatments including massages, facials and cutting-edge treatments while epitomizing luxury without the high price tag. Trending treatments, such as cold plunge and lymphatic drainage massages, are also available and cater to the needs of the most health-conscious generations to date—Gen Alpha, Gen Z and Millennials.

Additionally, Langenderfer is deeply committed to nurturing the next generation of wellness professionals through his work founding St. Moritz Academy, a modernized massage therapy trade school in Denver. The school focuses on cultivating top-tier licensed massage therapists by providing cutting-edge training and resources, furthering Langenderfer’s commitment to education and professional development to drive excellence and innovation in the wellness sector.

Drawing from his rich background, Langenderfer began his career as a CPA at a leading accounting firm, honing his financial acumen before pursuing an MBA at Cornell University’s Johnson Graduate School of Management. His tenure at American Airlines’ Sabre Division, where he contributed to the founding of Travelocity, provided invaluable experience in building and scaling pioneering ventures. As the former Vice President of DISH Network, Langenderfer played a leadership role in expanding the company's subscriber base from under one million to over 10 million, demonstrating his expertise in marketing and operational management.

“The Titan 100 are changing the way that business is done in Colorado. These leaders have built a distinguished reputation that is unrivaled and preeminent in their field. We proudly recognize the Titan 100 for their efforts to shape the future of the Colorado business community. Their achievements create a profound impact that makes an extraordinary difference for their employees and clients across the nation.” says Jaime Zawmon, President of Titan CEO. 

Aside from exceptional guest experiences, the Spavia standards of excellence for franchisees come from a national training team with expertise in day spa treatments, guest care, team training, marketing, construction and personal development. Every Spavia location adheres to the same standards of excellence to give guests a 5-star experience. To reinforce its national franchise growth efforts, Spavia is continuing to invest in its C-suite by welcoming seasoned marketing and operations executives who will add to the leadership team’s franchise expertise and combined 100 years of day spa experience.  

The first Spavia opened its doors in 2005 in Denver, CO, with a mission of making a positive difference in the world, one guest at a time and delivering a luxurious spa experience at an affordable price. Spavia locations provide a variety of massage treatments, skin care treatments, facials, body wraps, waxing, lash extensions, make-up, and an opportunity to celebrate with a spalebration™ — all in a relaxing and tranquil setting that allows guests to relax, recenter and renew. The 58 day spas are currently open in 23 states, reinforcing Spavia’s commitment to providing affordable luxury and promoting relaxation, renewing and recentering as core values.

Spavia doesn’t stop at relaxation; it extends to making a positive impact. The Spavia Cares program reflects the brand’s dedication to giving back to communities and helping others by contributing to fundraisers, volunteering, hosting events and providing chair massages for local events or organizations. Spavia is there to be a part of each and every community, ensuring that guests leave with a sense of fulfillment that comes from contributing to the well-being of others.