Kruzic Communications & McCullough Marketing Merge into Communications Strategy Group

Kruzic Communications, Inc. and McCullough Marketing have joined forces with Communications Strategy Group (CSG|PR), one of Denver’s largest Influencer Relations firms, to create a tourism and hospitality powerhouse. Combining the extensive level of travel and hospitality industry connections of Kruzic and McCullough with the greater depth of resources of CSG, the newly formed CSG Tourism & Hospitality Practice will deliver a premier suite of traditional and online influencer relations, and social media services.


“Today, public relations has evolved into influencer relations, where the right strategic communications plan contemplates all of those individuals and organizations that can have a meaningful impact on business, online and off,” said Steven Shapiro, CSG Founder and Principal.  “To do it right, an agency has to have deep roots and an understanding of the industry it serves. Kruzic and McCullough, with so many years of tourism and hospitality industry experience, know the players that can make a sustained difference in their clients’ success.”


Over the past 15 years, Cathy Kruzic and Janie McCullough, owners of Kruzic Communications, Inc. (est. 1994) and McCullough Marketing (est. 1997), have frequently combined the resources and expertise of their companies to serve the needs of destinations, attractions, marketing organizations, government agencies, restaurants, hotels, resorts and others in the tourism and hospitality industry.


“Kruzic Communications has had the good fortune to establish a highly successful and widely respected boutique PR firm that has consistently delivered solid, proven results for our clients,” said Cathy Kruzic. “Now it’s time to ‘triple-up’ our capabilities and expand our influencer relations services through our new partnership with Communications Strategy Group and McCullough Marketing.”


“This opportunity to create CSG’s Tourism & Hospitality Practice is a perfect next step,” said Janie McCullough. “We now offer a highly specialized team with an arsenal of tools to meet and exceed measurable objectives for our clients.”


Communications Strategy Group (CSG) is an influencer relations agency serving clients nationally in financial services, education, health & wellness, tourism & hospitality, corporate training & talent management and consumer products on a mission. Its experience in each of these practice areas enables the firm to provide influencer relations counsel and strategic communications services that make a real difference to its clients — building genuine relationships with key stakeholders; raising brand awareness; generating leads and new business; and retaining existing clients. CSG helps clients build sustainable brands and profitable businesses through a premier suite of traditional and online influencer relations, and social media services. For more information visit: or call 303-433-7020.

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